With every video project that passes through our fingers, it is very helpful to have a grounded understanding of what motivates the need for video.
the questions below aim to draw out the answers that will help us holistically understand why you need to create a video, and how we should approach it’s development.
What is the problem this video will solve?
We need to justify actually making a video.
Who is the intended audience?
Your video needs to have a defined niche
How will your audience see your video?
Will they see it in an email? As a Instagram story? Landing page?
Think about the context and surroundings of the video as it plays.
What context will the viewer be in when they see the video?
Are they a captive audience?
How long do we honestly have their attention?
did you find them or did they find you?
What are the top three bullet points this video needs to communicate
How does this video need to integrate into your current promotional and branding assets?
What is the tone of the video?
Is it funny? serious? How are we going to use the tone to connect with your viewership?
What is the call to action?
We can only have one: what action do you want your viewers to take?
What is the shelf life of this video?
Is it headed for a 5 year voyage, or catered for a specific event or campaign?
Branding changes faster than than the wind these days; be realistic and make sure the investment justifies the longevity.
What is your budget?
Even if you have no idea, we have to start somewhere.
Do we need a high production value?
Think about your audience, because viewers will associate the quality of the video with the quality of your company/product
What is your timeframe?
Does the video need to fit an existing aesthetic / visual branding / style guidelines? Do you have style guidelines / brand voice already established?