TINY BRANCH
Brand
Mortgage
Money Market
Window Wash
Lollipops
Counting Cash
“The Artisans of Banking” launched a new banking app. In order to create the app, it was necessary to create a tiny branch: it fits in your pocket and you can take it everywhere.
Projects like this don’t happen very easily. One month to create a 1:12 scale replica model of a bank and have it delivered and assembled for a full day filming session. Tiny worlds take a big crew (and the right crew) to pull off successfully.
Premiere Member’s Credit Union is expanding quickly through Colorado, raising expectations for a what a banking experience should be: hand crafted, personal and not taking itself too seriously.
Agency: Fortnight Collective
Model Fabricators: Nix + Gerber